Beauty is a big business. The rise of e-commerce has opened up a fiercely competitive, international market, in which brands of all sizes compete to stay ahead of the trends and offer innovative products. The language of beauty is constantly in motion, evolving alongside trends and cultural shifts. To gain an edge, you need expert cosmetics translators who understand the market and can speak to potential customers effectively.
Cosmetics marketing is a highly specialized field. Established brands have developed unique voices and areas of expertise, which must remain consistent across their multilingual campaigns. Different products, from advanced anti-aging creams to lines of colorful make-up meant to change every season, are targeted to carefully segmented audiences, whose attitudes vary across countries. As trends build on each other or take sharp turns in new directions, the language of cosmetics evolves with them, requiring cosmetics marketers to be particularly agile in crafting their messages.
Skilled cosmetics and beauty translators are language experts with a finger on the pulse of their home markets, which is crucial for adapting those messages to best suits the standards and expectations of your foreign audiences. Their deep knowledge of the cosmetics industry, and how it may differ between countries, means your marketing materials will feel just as fresh in any language.
The beauty industry is also highly regulated, due to the chemical ingredients used in many products, and these regulations may differ widely around the world. As a result, cosmetics translations that relate to the labelling of ingredients, including most forms of product packaging, require advanced knowledge of the terminology surrounding commonly used chemicals and the associated regulations.
In order to sell your products in foreign markets, it is essential that your packaging is translated precisely and accurately by specialized cosmetics translators who can strike the perfect balance between marketing copy and legally required information. Our team of specialized translators work with advanced translation management software to ensure that terminology is applied consistently across all your materials.
With such a wide variety of brands and products competing for clients, we work with a pool of cosmetics translators who specialize in different segments of the cosmetics industry. So, whether you are targeting younger consumers looking to have fun with their make-up or older audiences with a discerning eye for quality skin care, we match each assignment to the translator with the best profile for the job.
Some of the types of make-up and cosmetics translations we offer include: