Search Engine Optimization (SEO) is the art of increasing your website traffic by improving its visibility on the Search Engine Results Page (SERP).
This involves a variety of strategies, from identifying and deploying the most pertinent keywords to enriching your site with multimedia content and structured data, as well as optimizing the site’s code itself to make sure pages load quickly and are easy to navigate.
Although some of the techniques to improve your rankings will work across all languages, when creating multilingual websites, you will need to tailor your online strategies to each language or risk falling behind in certain markets.
As a result, SEO translation and localization are important components of your multilingual strategy. They differ from typical translation services because of the way search engine optimization works: the keywords that get you to the top of the SERP in your native language may not have direct counterparts in other languages.
Therefore, the goal of these translations is to incorporate the keywords that will give you the best results in each target markets, taking into account regional variations and other nuances. Professional SEO translators can also adapt your website’s content with an eye to cultural differences, to make sure that readers in every country can easily navigate your website and feel at home.
This is called localization. When visitors feel as though you are speaking to them directly, they are more likely to have a favorable user experience, and more likely to share your posts on social media or otherwise engage with your content. User engagement is a key factor in SEO, so don’t miss any opportunity to connect authentically with your visitors.
You can select SEO as a field of expertise when commissioning professional translations. You’ll be prompted to upload your desired keywords as an additional file, which our web savvy translators will incorporate into the final text.
If you would like the SEO translator to perform the keyword research in their native language, simply fill out our contact form for SEO requests.
